BlogHer is in one month and if you follow the #blogher11 hashtag on twitter, you will see a ton of bloggers so excited to go. You will also read lots of bloggers say “thanks to _____ for the sponsorship!” But I have been reading a lot more of “How do I get a sponsor?” or “what do I say to get one?”
I am here to help you.
How do bloggers get sponsors for BlogHer?
Frequently, a blogger will approach a company she has represented on her blog before for conference sponsorship. Maybe she did a very successful review and giveaway campaign with them or they email back and forth quite a bit. Most often, the blogger that has a sponsor has worked with this sponsor in a marketing relationship at least once before.
So if you are looking for sponsorship, who have you worked with before? Email them – especially if their company was a perfect fit for your audience.
What do sponsors get out of sponsoring a blogger to BlogHer?
Usually, the main thing you can promise to do for the company is spread their name around. You can offer to wear their hat/t-shirt and use their twitter handle when you tweet about the conference. A super wonderful post about what bloggers can offer brands was written on Mom Blog Magazine last February.
I have to add to that article though – for my BlogHer sponsor, I offered to work with them as a brand ambassador for 6 months after the conference via banner ads, twitter conversations and sponsored posts. Be creative, sell ideas and work with budgets. Sometimes a company cannot afford the full amount – offer marketing services that are valuable to them.
Another idea that was not in that article is offering to gather names of interested bloggers that are influential in the niche related to the brand/company. Some companies are so small, they cannot afford to hire a PR firm to search out and find influential bloggers to work with. This is a valuable service – offer it, you’ll be among 3,500 of the most influential bloggers in the nation!
How do I write the pitch letter?
Be friendly, be you and be to the point. Honestly, the biggest turn offs with pitch letters is when they are too long and redundant. I offer a blog editor service, where for a small fee I will read your pitch letter and perfect it and individualize it for every company you are pitching. Overall, please make sure it is error free and captures your enthusiasm and is personalized for that company. Do not send form letters.
Here is a general outline for you, for free.
Explain why you love their brand and why it is a perfect fit for your readers. Remind them of the successful campaign you completed with them. Share your dream for their company and how you can make that happen by representing them on your blog. Then offer to represent them at BlogHer as well.
Say you are flexible with all budget sizes and cannot wait to work with them.
Give your phone number and offer to speak with them to further brainstorm brand ambassadorship opporutnities with your blog.
That is it!
Let them ask for your rates, your stats and more info about BlogHer. Don’t give them a huge book detailing it all.
What if I have never worked with a company before?
This is tough. If you don’t already have a relationship with a company, you will basically be cold pitching people that do not know you from Betty Blogger. It can still happen, you just have to have tougher skin and get ready for some rejection emails.
One thing I’d do in this situation is go local. Is there a company near you that is online savvy, engaged in social media marketing and working towards a more national presence? Pitch them. Tell them you can go to BlogHer and find a group of influential social media moms who are interested in working with them. Offer your services as a social media consult to them and offer to write blog posts for companies, tweet for them and operate their facebook fan page for them. Social Media consulting can earn you enough money to pay for a nice portion of your BlogHer bill.
I hope this post answered some of your questions, but I know it did not answer all of them. Feel free to ask more in the comments below, I will be responding immediately.
Tweet @ Me too – I’m always on Twitter @MamaDweeb.