Thinking of switching to custom tape for your company? Read on to find out why it’s a good move.
Running a business is all about the unique touch. This is a must for successful businesses as standing out among many is key to staying in a market where you are against several competitors. One reason why most businesses fail is the packaging they use to ship their products to customers. However, there are many options for businesses with managed connectivity services whether you are an enterprise, carrier or service provider. They have a wide selection of networking technologies and cost-effective solutions that can handle the demands of your global business
Not only are these brown boxes dull, but all look the same, meaning your box is not going to stand out from the crowd. Another issue you might face in this world of online shopping is your box getting mixed up with the others and getting lost. This is where custom packing tape can save the day.
Why Custom Packing Tape?
Although it doesn’t sound effective at first, the deeper you dive into research, you will find more evidence that even the simplest difference can go a long way with customers. Using custom packaging tape in your soap packaging boxes, for example, not only keeps your package safe till it arrives at its destination but also gives you the branding opportunity.
A tape with an eye-catching design and your company’s name and logo on it wrapped around the parcel will do a good job of getting customers interested in your company. The advertisement sticks not only to the package but also to the customers’ minds as they don’t expect such kind of approach. Hence, custom packing tape gives you the edge over your competitors in the market.
Another thing that may keep you from switching to custom tape is its cost. Most companies don’t want to empty their reserves further because of tape. This is mainly because of increased cost, you are bound to raise the price of your products to reach the equilibrium point and make a profit. However, this concern is now a thing of the past due to the innovation of digital printing.
Now, with digital printing, the problem of multiple printing plates increasing the overall cost has been a thing in the past. Furthermore, the time and effort required have decreased drastically as you no longer have to order custom packaging, instead just one custom packing tape will help you pack up a batch of goods.
Digital printing is perfect for small businesses to earn a reputation for themselves. These tapes will also pique the interest of customers who have an interest in arts and crafts, further proving the fact that it is a good way of advertising.
As mentioned before, the custom packaging tape is unique to your company with the logo and brand name embedded in it. This can also provide additional security. You may have a question here how it is going to work? After all it is just a tape at the end of the day. Well to answer that question, shipments of products are always made in bulk and all boxes regardless of the company are mostly brown.
Custom tape does the job of a regular tape but in addition, works great for theft prevention. This is because, the normal tape used for packaging is widely available, therefore, can also come into the hands of people with malicious intent.
These people can easily open the parcel take the goods, and then package it with the same regular tape, no one will even notice until you finally open the package. However, with custom packaging tape, it is easy to tell if the package has been tampered with since the tape is specifically unique to your brand and random individuals won’t be able to get their hands on them.
The tape is typically made with reinforced kraft paper which gives you optimal security for your shipments. These tapes are also reinforced with fiberglass making them stronger. Kraft paper also makes it easier to recycle your boxes. This has an overall good effect on the environment, and will also give your brand a good reputation for social welfare.
Instructions Can be Added
With custom tape, you can make sure that your package is handled the way the company meant it to. This can be done by adding specific instructions inscribed onto the surface of the tape. For example, a message to handle the package with caution when it is carrying fragile goods can help get the product safely into the hands of your customers.
Improvement of Overall Branding
With custom packaging tape, your companies brand image is likely to get a boost. As you can design the tape to your liking, and it doesn’t even have to be of a single variation, you can make sure that your customers never get tired of your product packaging. Furthermore, it’s easier to recognize your parcels, and you do not have to worry about your parcels getting mixed up with others.
This also gives your brand a better image as your customers get their parcels without it getting mixed with other packages and caught up in delays. Whether you are delivering orders for a party or a family get-together, these tapes will make sure that the products get to the customers in time.
If you’re starting a small business, then customized packaging is bound to give you the upper hand when competing with other businesses. Furthermore, with all the additional advantages you get, it is worth investing a small amount into getting your own customized packaging tape.
With all the information provided, surely you understand the importance of a good packing tape customized for the needs of your business. Make sure of designing your tape so that it appears attractive to your customers, and you are all set. We hope this article has given you ideas about customized packaging tape and we wish you and your business good luck!