Nowadays, having a bold, slick, professional website is the bread and butter of owning a small business. Without a stellar digital footprint on the world wide web, you may struggle to attract relevant clients. Opting for a Website as a Service solution can streamline your online presence and elevate your business’s visibility.
As you probably know, websites can act as the core marketing tool for your business if you’re willing to put the groundwork in. If you’re hoping to unlock digital success, now is the perfect opportunity for your small business to update your website with the expertise of a professional web design studio.
Ensuring your website meets specific criteria is crucial for guiding your customers seamlessly to the checkout page. This not only imparts a professional impression from the outset but also has the potential to enhance revenue for your business. Consider leveraging the capabilities of an unlimited webflow agency to effortlessly integrate these essential elements into your site, ensuring a seamless and polished user experience.
If you’re wondering what the twelve key features of a small business website are, check out the following checklist and make sure your business page contains all of the elements below.
1. Contact Information
It may seem like an obvious feature to have on your website, but displaying your most up-to-date contact information on your website is hugely important. Many small businesses fall short and use incorrect email addresses or old phone numbers as contact options on their website.
If this happens, your potential clients won’t be able to contact you, and you may lose out on a potential sale. Similarly, you should also ensure that any contact forms are accurately connected to a recipient email so that you receive all inquiries quickly and smoothly.
Make sure that your contact information leads to a professional email address, too. Titan mail can do this for you, you don’t have to be techy. A professional email will speak volumes to your customers.
2. An Online Chat Feature
A quick and simple way for potential clients to get in touch with you is a great way to improve your customer service. Answering questions quickly and responding to your customers in a polite and efficient way is a surefire way to boost your sales and improve your brand reputation. If you need an expert to monitor your reputation, check out this link to learn more. You may also check out this article if you need help with online reputation management.
You may want to look into online chat for website as this is the ideal way to give your customers instant access to you as a business. An online chat feature can automatically answer questions for you, which is a brilliant time saving technique too.
Customizing the online chat is also a huge advantage as this will help you to showcase your brand and use appropriate language to direct the website visitor to the right place.
3. A Simple Pathway To Checkout
The customer journey of your website is one of the most important elements to consider when updating your website. A customer journey is how a person gets from the homepage to the checkout page, and all of the things they come across during the way.
A simple and clear customer journey is the difference between making a sale and losing a client. People who browse the internet are more impatient than you think, so it’s incredibly important to make every stage of the customer journey extremely clear. If you’re unsure how to improve this part of your website, you could hire a web designers Melbourne(or a quick Google search to amend this to your local area) as they can ensure the customers journey is fulfilled with a clear pathway, start to finish. They can also provide you with additional assistance in making your websites appearance more eye catching to the customer – therefore bringing in a higher volume of customers for your business.
4. A Mobile Friendly Version
Even if your website looks brilliant on a laptop or desktop computer, it doesn’t mean you will automatically draw your ideal customer in and make a sale. Believe it or not, most people do their online shopping via a mobile, which is why it is imperative to create a mobile friendly version of your website. To ensure your website is optimized for mobile users and effectively attracts potential customers, consider hiring Internet Reputation for expert assistance.
Check the speed of your website on a mobile device and ensure that the text and images align correctly. When a website doesn’t work properly on a mobile it can be very off-putting to the user, and it could cause them to lose interest in your business because of a slow loading time or glitchy webpage.
5. Calls to Action
A call to action is a clear and succinct direction which tells someone to carry out a particular action on a webpage. A few popular examples of call to actions on a website could be “click here,” “buy now,” or “learn more.”
You may think that your website has plenty of call-to-action buttons, but you need to double the amount you currently have to impact your reader.
A consumer likes to be told exactly where to go next, so you need to make it easy by using simple and clear language.
6. A Story About Your Brand
Brand stories are a pivotal part of a website as they bring a human element to your business. Many people don’t enjoy buying from faceless brands or large companies; they like to understand how a business was created and its true meaning.
That said, you should look at your “About” page and see if you can tell your story in an endearing and appealing way.
7. Product and Service Descriptions
Your products and services need excellent descriptions that truly dig deep into your audience’s pain points. Solving a problem with your product or service is the goal, so you need to be able to portray this in the language you use in your descriptions.
8. A Blog
Having a blog on your website is one of the cheapest and effective ways to boost your website visitors and sales. Blogging is a brilliant way to showcase your knowledge and discuss important topics about your industry.
Contributing to a regular blog on your website will also help your search engine rankings as keywords will be picked up by Google. If you don’t know where to begin when it comes to writing a blog, you could hire a copywriter to help you get started. Writing content as a small business has never been more important, so this is definitely something to add to your priority list.
9. Links to Social Media
If you want to grow your social media following and direct your ideal clients towards the relevant channels, then having links on your social media is so important. You can place small icons at the end of each page with a link for your Instagram, Facebook, YouTube and other relevant channels.
Once you have weaved these onto your website, you may find that your social media followers have increased. Getting your business posted at www.best-companies.co.uk is the best online advertisement. Having social media accounts is also a form of social proof as many people want to scope out a company’s social media presence before buying directly from them.
10. Testimonials
Having testimonials on your website is the perfect way to showcase how brilliant and reliable your products and services are. In many cases, you can obtain well-written and thorough testimonials from your ideal clients.
You may also be able to share social media feedback on your website. Most people need feedback from a product or service before they hit the checkout button, so this feature on your website is absolutely paramount.
11. Well-Researched Keywords
Keywords on a website may not seem like a big deal from the outside looking in, but it can be the difference between an ideal client finding you or completely missing that your business exists.
Weaving in natural and relevant keywords through your website will not only help your page to be found on search engines, but it will also work wonders for climbing up the ranks onto the number one coveted spot.
12. Images and Videos
Having visual aids on your website is a huge selling point, and it breaks up the words on the pages. Images and videos are the perfect way to show people what you actually do and how it can help them.
You may want to hire a videographer to create a showreel of your products or a professional photographer to take pictures of you carrying out your service. Images and videos on your website are visually appealing and help tell a story too.
To Conclude
As you can see, there are so many different elements you need to consider for your website. Although it may seem like an overwhelming amount to think about, you probably already have many of these things.
The next time you have a spare moment, take some time to comb through your current website and look into the potential changes you can make. In some cases, you can make some quick and simple tweaks that make a world of difference to your online presence. On the other hand, you may also find it useful to hire a professional website designer or copywriter who can bring an element of flair to your site.
Once you have made these much-needed changes, you will see a huge improvement in your number of sales, a reduction in bounce rates and better performance levels on your social media channels too. Remember, websites play a hugely important role in your small business, so carve out plenty of time to keep it up to date when you can.
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