Similac is still “trying” to “help” breastfeeding moms. Even though they obviously benefit when moms don’t breastfeed, they still want to help them not use their products. The logic baffles me. And with their newest app, moms can know everything there is to know about their babies – including, “predict a daily feeding schedule, and…
Lactivists Campaign for Clear and Undistorted Information
The most recent campaigns from lactivists involved the confusing placement of infant formula advertisements on breastfeeding information pages. During the weekend of September 2nd, these women joined together to clear up a misleading advertisement on the mom-centered website Babble.com. Their main concern was a large banner at the top of the “Breastfeeding Problems” section that…
Is it good taste for formula companies to advertise on breastfeeding pages?
I understand the tears a mother sheds when she feels like her body is failing her or she just can’t figure out how or why her baby will not latch on. Feeding your newborn baby is one of the most emotional decisions a new mother faces. I could re-write the post I wrote in June,…