As if that scarecrow musical commercial wasn’t enough, now Chipotle is taking conventional farmers on with their satirical comedy on HULU “Farmed & Dangerous.”
Have you watched this series yet? I haven’t. But I will. Should farmer’s be angry about it? I can see a ton of issues arising from this series. Let me say this: Farmers do have a sense of humor. Blue Collar Comedy Tour anyone? They are the first ones to laugh about rednecks and farm animals. Check out The Peterson Farm Brothers for some farm humor. They know how to laugh about daily life.
How many people will think this film is way over the top and how many will think, “oh my gosh, did they just say that? Isn’t that what it is really like?”
Sure, no farmer is going to feed his cow petroleum – I mean, duh. And we can laugh at the absurdity of an exploding cow video going viral. But isn’t this series also playing up hugely inaccurate stereotypes too? Like, just because a family owns a ton of acreage and uses technology to farm, doesn’t mean they are cold-hearted, greedy, corporate jerks. But Chipotle wants you to think that so you can love eating the pure wholesome food they serve in their chain restaurants from food they buy from corporate organic farmers.
I get it, it is advertising. And it is working. Look, I’m talking about it! I just don’t enjoy advertising that demotes one group of people in order to promote the income for another. I prefer positivity to bashing. I didn’t like it when SodaStream felt like they had to tear apart Coca-Cola to get more sales. I don’t like Chipotle insulting one type of farming practice in order to sell burritos. If you want to see what an effective commercial looks like, watch the award-winning commercial of mike morse here.
What do you think? Do conventional farmers have a right to be insulted? Or should we all just laugh this off, ignore it and wait for the next big thing to get all irritated about?