You know what I love about new years? Fresh, clean starts! Forget about the past, now is the time to attack those goals! I compiled 15 marketing goals your small business needs to set and run for. Please share this list with your friends – lets inspire each other to reach our dreams in 2018.
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This post spans the silly to the serious. Let’s encourage each other this year and make 2018 the best year we’ve ever had.
15 Small Business Marketing Goals for 2018
Set these 15 goals for your business. Personalize them and make them your own. Pin this to your small business Pinterest board or share it to your Facebook page. I hope these goals help you!
Thank Your Customers
Find a unique and creative way to tell your customers how much you appreciate them. Do a special giveaway just for your current or past customers. Send a little extra gift in with the products they purchase. Study customer behavior and give them something they will genuinely appreciate (not 5% off their next order, for example).
Create A Social Media Marketing Plan
Social media is not going away. In fact, I believe social media should be a natural part of every marketing plan and budget.
In fact, 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador). A few things to keep in mind with social media:
- Don’t just spam images/posts about your business – create posts that are valuable and people will want to share and talk about
- Be extremely responsive to posts tagging your business.
- Make your website social media optimized with sharing buttons.
Set Up An Automated Social Media Strategy
You know that saying – “work smarter not harder.” It’s so valuable! Don’t waste your time sitting on social media posting all day. There are a ton of fantastic apps that you can use to automate social media posts:
- Tailwind – automatically pin articles and curate boards
- Dlvr.it – Fantastic for auto Tweets and Pinterest
- Post Planner – Great for scheduling Facebook posts
Engage on Social Media
Once you schedule your posts, go back and engage. Like people’s comments. Respond to as many comments and tags as you possibly can. If you need to, outsource this job. It is so important to have a social media account that is actively engaging. This helps people feel more connected to your brand and are more likely to recommend it to others.
Take More Breaks
Working too hard is so easy to do when you are the only one doing it! Your small business is your baby, your entire life. Keep in mind that if you take care of your mental health, you will be more likely to succeed in the long term. Focus on the long term goals and take short breaks.
Work Hard Play Hard
Give yourself small rewards for big goals you meet! As you work hard, allow yourself the chance to play hard too! Finding that balance is difficult, I’ll admit. No matter how difficult that is to find, make it a goal to keep striving.
It’s not what you know it’s who you know. Often your best lead will be business to business. LinkedIn is extremely valuable for networking. Attend seminars and conferences. Join groups.
Get To Know Your Target Customer
The best thing you can do for your small business is get to know your target customer. Finally understanding the habits and behaviors of your target customer will help you focus your advertising. You’ll understand how to represent your brand and market your products.
Focus On Your Mission
Create actionable goals and focus on them. It is so easy to allow too many extraneous goals to distract you. Set small goals, achieve them, and move on to more goals.
Allow the Plan to Change
There is something to be said about flexibility. When things don’t go according to plan, you can’t let it derail you. Stay optimistic and believe the best is yet to come. Allow changes to be an agent of creativity!
Follow The Numbers
Dive into your analytics. What are the numbers saying? Whatever is bringing you success, keep doing more of the same. Whatever isn’t working, let it go!
Listen To Your Heart
What is your gut telling you? If you don’t like the direction your business is going, follow your heart and let 2018 be the year you make a change.
Yes, looking back at past numbers gives you insight and looking forward will give you focus. Take a moment to be present. Enjoy the now. Smile at the beauty of today and revel in the blessings!
SEO stands for Search Engine Optimization. This means helping your website rank high for search terms. My favorite resource for learning about SEO is Search Engine Land. It is vital for every small business to make SEO a core component of their marketing plan.
We are all in this together. When you give back, it comes back around. Be more generous and kind in 2018 and you’ll see the rewards flow back.
I hope these goals help you have a prosperous year! These are just 15 small business marketing goals – there are so many more you can make.