This is how to market your home-based business without being annoying to your friends. Get the word out and attract customers!
As a freelance writer, I know a bit about how to start and run a small business from home – and it is a bunch of work! But, it is also worth it!
Small business owners are happier, have more job satisfaction, and have a better work-life balance than employees, according to multiple studies. It’s, therefore, no surprise that a record number of new business applications were received last year. But with more than 32 million small businesses in America, you need to do all you can to make yours stand out and using services online. Here’s how to get your home-based small business noticed fast.
Utilize social media
The average time spent on social media each day is 2 hours 27 minutes. Meanwhile, 86% of social media users follow brands. As you can see, social media is very important to people, so it makes sense to use this to your business’s advantage. Determine your target audience and use the appropriate social media platforms from there.
For example, the majority of TikTok users are under 25 years of age and female, whereas, Facebook users are generally over 25. Make sure you produce relevant content for each platform and always respond and interact with your followers. It’s also a good idea to give out promotional gifts like this here when trying to build your brand.
Get noticed on Google
Did you know that 46% of all product searches begin on Google? When your business is advertised on Google’s first page, your brand awareness could increase by as much as 80%. Local search is ideal as it ensures the consumers told about your brand are relevant to your business, meaning you’re more likely to get a good conversion rate. SEO agencies like SEO Atlanta provide several benefits for businesses looking to enhance their online presence and visibility.
Many factors influence your local SEO ranking, including on-page signals, link signals, and review signals. Local SEO also takes into consideration the location of the searcher, so people who are nearby are informed about your business. This Boston SEO agency can help your small business get the exposure it needs.
Connect with influencers
When you’ve got a product to sell, it’s worth teaming up with influencers to help you sell them. Almost 50% of consumers say they depend on influencer recommendations. Influencers can increase awareness of your brand, promote your product, give you reviews, and help you sell more goods. If you need help selling more online, check here this post about the eCom Babes cost.
Influencer marketing is a good investment too as every $1 spent earns businesses $5.78. Just make sure you use influencers whose followers are your target market.
Launching a new business from home is an exciting prospect. To ensure you make a success of it, you need to use these clever marketing tactics to get your biz recognized by as many people as possible. If you are unhappy with the performance of your current ecommerce website, it might be time to consider WebCitz’s custom ecommerce websites.
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