Read this quick guide – along with examples and extra tips – to learn how to pitch companies for sponsorship and advertising on your blog and social media channels.
So, you have a blog now. And maybe you have some social media channels that are getting more interaction every week. The next logical step is to find sponsors for your blog and social media channels.
If you are a beginner influencer or blogger, welcome to this space! It’s a fun job you can do from home. When you want to find advertisers, how do you write the perfect sponsorship pitch letter? So, let’s figure out how to write a pitch – together!
How To Write A Pitch
Bloggers, how you write a pitch letter can either get you a gig or be written off. Recently, my friend Whitney asked me to help her with her pitch letter. Below I am sharing with you what I shared with her. And the best part? It worked!
What Whitney Said:
I am glad that I asked Annie to help me write a pitch to a company for a blog conference sponsorship. Not only did I get a full sponsorship but I also got a job working for a company I love. Annie extended her help, knowledge and gave me the tools I needed to successfully gain a blog conference sponsorship.
.~Whitney from Rambles of a stay at home mom
Keep Your Pitch Letter Short And To The Point
When you pitch companies or agencies, keep your pitch letter short, sweet and to the point. Make sure the company or brand you are pitching is a fantastic fit for your audience and niche.
Prepare Your Research
Do your research on your audience’s demographics and the ideal audience for the brand. In the query letter, describe your audience briefly. Then, confidently share how you can help them reach their marketing goals.
I imagine companies/reps get lots of emails every day, so I wanted mine to stand out as one that didn’t waste their time and really stated exactly why investing in me was a good marketing move for them.
Pitch Letter Examples
Here are some examples of pitch letters I have had success sending to companies.
Query Letter Example If I Worked With Them Before
I loved that dog chow campaign we worked on last month. My readers really “ate it up!” My blog’s pets section is growing fast and I really want to promote your dog chow to all these pet-loving readers. Let me know if you would like to discuss a sponsorship package to fit your budget!
Sponsorship can range from complete blog and social media promotion to even just a few Instagram posts or Tweets. I’m very interested in working within your budget while also obtaining your marketing goals
I can’t wait to hear from you, thank you for your time,
If I Have Not Worked With Them Yet
My name is Amy Smith, owner of DogsRule.com. My readers are passionate pet owners and I am very impressed with your organic dog chow. I would love to discuss a way we can work together to promote this dog food to my audience. My readers are passionately engaged with my posts and I know they’d really appreciate learning about how your organic dog can help their puppies grow strong and healthy.
I can’t wait to hear from you and find a sponsorship package online and/or offline that works for your budget.
Please let me know what questions you have, thank you so much.
Basically, in the pitch letter, you just say how amazing their brand is, how they are the perfect fit for your audience, and why. Then you leave the rest open. Don’t list all the ways they can work with you in the first email. Either they will read it and go “yeah, can’t afford any of this” or something like it. Leave it open so they can email you back and ask more questions. You should also use an online Grammar checker before sending your letters out.
Do I Mention Numbers In My Pitch Letter?
Unless your stats are like astronomical (more than 100k uniques a month) you don’t have to mention stats. Now if you do get more than 100K uniques, you can totally put that in there. “Blog Name receives more than 100,000 unique visitors each month and I’d love to promote your dog chow to my readers.” But like I said – stats are not the only thing. Show how their brand matches your readers. That is even more important.
That is it! Keep in mind that this method works with any type of blog pitch letter. This method can also work if you are seeking a sponsor for a conference you hope to attend. As long as you say in a few words (not a book) how your blog is perfect for their brand, you are more likely to find success.